Tuesday March 19, 2019 / 11:50 a.m. to 1:30 p.m.

Cracking the Québec Code

Luncheon Conference

  • Jean-Marc Léger


  • Christian Bourque, M.Sc., CMRP

    Executive Vice President and Partner

Why are Quebeckers so happy, but have the highest suicide rate? Why are they so uncomfortable with immigrants, but so welcoming to tourists? Why are they so proud of their identity, but often play the victim? Why do they like spending so much, but are among Canadians with the least debt? Why does the mood of Quebeckers change so quickly when it comes to their personal, consumer or political choices?

Jean-Marc Léger, President of the Leger firm and author of Cracking the Québec Code, and Christian Bourque, Vice-President at Léger, will paint a surprising, sometimes embarrassing, but certainly not complacent, of Québec reality.

Omni King Edward Hotel

37 King Street East

Toronto, ON M5C 1E9

Sovereign Ballroom

Sovereign Ballroom/Omni King Edward Hotel


An economist by trade, Jean-Marc Léger is the president of Leger, a polling and marketing research firm, along with the Leger Metrics and Legerweb divisions. Under his tenure, Leger has undergone strong growth to become the largest Canadian-owned polling and marketing research firm. Today, the firm operates 7 offices in Canada and the U.S. and employs a staff of over 400.

Mr. Léger also founded the WIN (Worldwide Independent Network) Association and is a board member of the TVA television network, the Raoul Dandurand Chair on American politics and the Fondation de l’entrepreneurship.

Mr. Léger is the author of the bestseller Cracking the Quebec Code and is a recognized expert in consumer behaviour, particularly that of millennials. Mr. Léger is a specialist in the U.S. market and maintains a strong presence in North American media.


Christian Bourque has over 20 years of experience in public opinion and market research. He leads the team of researchers and advisors of Leger’s Montreal office. As the company’s spokesperson, he regularly comments on provincial and federal politics and is a consumer trends columnist for Radio-Canada.

Christian also teaches research methodology at the Université de Montréal.

Luncheon Price per Person:

  • Individual Ticket, Member: $55
  • Individual Ticket, Non-Member: $69
  • 8-Seat Table, Member: $420
  • 8-Seat Table, Non-Member: $525
  • 10-Seat Table, Member: $520
  • 10-Seat Table, Non-Member: $650

Deadline for ticket reservation and purchase: Friday, March 15, 2019 at 12:00 p.m.
Any purchases after this date are made without reservation and subject to availability. 

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